How to Navigate Product Launches During COVID-19
When Emily and Oliver Orlik came up with the idea for their baby clothing company, NINA, more than a year ago, a global pandemic was the furthest thing from their minds. The couple was living in Peru at the time, where they met suppliers and cotton farmers involved in Pima fabric production – a high-quality, soft and smooth cotton material.
Back in the UK, the pair made plans to launch their business, working with local creatives to design the first collection. “By March, we were ready to press